Continuing on the Microsoft versus Mac war, the former has released an advertisement taking a dig at Apple MacBook Air and promoting its Surface Pro 4 computer. Microsoft in a musical ad had taken shots at the MacBook Air, with the words ‘slower, heavier, and a bit square,’ and is ‘less useful, like a hat for your cat.’ Microsoft had first started taking digs at the iPad using comparison ads since long back in 2013 when it had the Windows 8. Recently, Microsoft had even bashed the iPad Pro by taking digs at its claims of being a ‘full computer’. Microsoft’s new ad bashed Apple’s new iPad Pro ad by saying that the tablet got a new keyboard but had no trackpad and external ports. In the ad, Siri can be heard as saying, “I just got a keyboard. I am a computer now, like you.”
The latest battle in the war comes from Microsoft emphasised on the presence of a high-resolution touchscreen, detachable keyboard and a pen. This can be seen as a revenge from Microsoft, since a few years back, Apple had made a series of advertisements in which John Hodgman and Justin Long played as a Mac and a PC character. The ads showed how the Windows was uncool. Well, now it looks like the tables have turned. And why not? Microsoft’s game is already one up as Apple hasn’t even embraced the touchscreen technology, while Microsoft uses that even in it’s cheapest laptop ranges which use Windows. With the school season about to start one can easily guess the kind of audience and consumers it is targeting to lure into buying the Surface. Along with other features like power, Microsoft focuses on the flexibility and touch, which sure is going to go down well among the students.
Microsoft’s Surface looks very promising and Mac laptops have to really up its game in order to challenge its rival. Microsoft has always taken digs at the iPad’s lack of ‘power’ and the lack of Office desktop variants as well as ports and trackpads.