1. Micromax YU aims to create ecosystem of connected devices with launch of HealthYU, YUFit

Micromax YU aims to create ecosystem of connected devices with launch of HealthYU, YUFit

Micromax Yu launches two health devices: HealthYU and the YUFit.

By: | New Delhi | Updated: May 12, 2015 7:42 PM
Micromax healthyu

HealthYU is a pocket device that offers critical medical checkups making the device as one’s personal medical assistant.

Along with the launch of the new Yuphoria device, YU also revealed two new health devices the HealthYU and the YUFit. The firm seems to be aiming to carve a niche out for itself in the fitness devices segment which is thriving due to the growing health consciousness in India.

“The brand is foraying into the connected devices segment with the launch of HealthYU and YUFit continuing its commitment of bringing future disruptions to market and are targeting the neo users who are constantly on the move and on the grid,” a release from the Indian handset-maker stated.

YUFit is a fitness companion that comes in the form of a band and works exclusively with HealthyfiMe. Micromaxx had recently made investments into the Bengaluru-based firm and that might be the result of YU working exclusively with HealthyfiMe. The band works exactly like a Gooqi or a Garmin band along with an app. The additional benefit of the band seems to be the coaches and personal trainers the users can benefit from via the app. The band has been priced at Rs 999 and it comes with an OLED display unlike Xiaomi’s recently released fitness band.

Micromax Yufit

YUFit is a fitness companion that comes in the form of a band and works exclusively with HealthyfiMe.

“HealthYU and YUFit is a step towards our vision of introducing a connected devices ecosystem. These intelligent devices will really matter in the category,” Rahul Sharma, founder of YU, said during the launch. HealthYU is a pocket device that offers critical medical checkups making the device as one’s personal medical assistant. HealthYU keeps track of the four vital body signs- heart rate, respiration rate, blood pressure and body temperature along with an ECG and blood oxygen saturation level. The device fits on the back of a smartphone and works only after the user has put his fingers at the market places on the device. This device will only work with the HealthyfiMe app. The device will be available at a price of Rs 4,999.

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Tags: Micromax
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