Micromax has added two new smartphones to its existing Unite series with the launch of Micromax Unite 4 and Micromax Unite 4 Pro smartphones priced at Rs 6,999 and Rs 7,499 respectively. Micromax Unite 4 will be sold through offline as well as online mode while Micromax Unite 4 Pro will be sold exclusively on Snapdeal.
Micromax Unite 4 and Unite 4 Pro are first smartphones to feature Indus OS 2.0 which has features like type support in 12 regional languages besides text to speech in 6 Indian languages, App Bazaar (Indus native language app marketplace), Indus Swipe feature, free SMS services from Indus to Indus.
Shubhajit Sen, Chief Marketing Officer, Micromax Informatics said “We at Micromax believe that the key levers of smartphone category growth are regional language, big screen size, 4G, online and mid premium segment. Regional language support is the most overlooked with Micromax being a pioneer in bringing language smartphones to the country with its Unite series. Basis our research, we found that consumers don’t upgrade because of lack of convenience and language inhibitions. To address this challenge, we partnered with Indus OS to take a lead in breaking the language barrier and provide users the best localized smartphone experience.”
Both the smartphones, Micromax Unite 4 and Unite 4 Pro feature a 5-inch HD IPS display, Dual SIM support, 8 MP rear and 5 MP front camera and fingerprint scanner.
Micromax Unite 4 sports 1GHz quad-core MediaTek (MT6735P) processor, 1 GB RAM and 8 GB inbuilt storage expandable upto 32 GB and runs on Android Marshmallow and 2500 mAh battery.
While Micromax Unite 4 Pro sports by 1.3GHz quad-core Spreadtrum (SC9832) processor, 2 GB RAM, 16 GB of storage expandable up to 32GB. Micromax Unite 4 Pro runs on Android 5.1 Lollipop and will be upgradable to Android Marshmallow and sports 3900 mAh battery.