1. Micromax Evok Power priced at Rs 6,999, this smartphone is for the tech-savvy urban youth

Micromax Evok Power priced at Rs 6,999, this smartphone is for the tech-savvy urban youth

Homegrown Micromax has always been the frontrunner when it comes to luring customers with the latest smartphones with good design, decent performance and affordable price tags.

By: | Published: May 25, 2017 3:45 AM
The New Delhi-based firm aims to give the tech-savvy, urban youth a judicious mix of power and performance as they seek to do a lot more with their phones.

Homegrown Micromax has always been the frontrunner when it comes to luring customers with the latest smartphones with good design, decent performance and affordable price tags. In recent months, the company’s Canvas series has been especially popular in the market. Targeting the netizens who are looking to upgrade from their affordable smartphones, Micromax has debuted its Evok smartphone series. The new lineup comprises of the Evok Note and Evok Power phones, priced at Rs 9,499 and Rs 6,999 respectively.

The New Delhi-based firm aims to give the tech-savvy, urban youth a judicious mix of power and performance as they seek to do a lot more with their phones. In this regard, the Evok Power has some interesting features, such as a octa-core processor, 8 MP AF rear and 5 MP FF front camera and long battery life. We got the Evok Power (Champagne variant, 16 GB) for a product evaluation, let us check out some of its key features and performance.

Switched on, the ergonomically designed Evok Power has good display quality with a bright screen. The device feels sturdy and good in the hand and is not slippery at all. It features a 5.0 inch FHD display with Corning Gorilla Glass 3 on the front. The phone has a sleek body that is durable and scratch resistant.

Probing the innards, the Evok Power has a 1.3 GHz Quad core processor coupled with 2 GB RAM that is adequate for hassle free functioning. I experienced it first hand and take my word, the device allows you to multitask like texting to watching movies to playing games without any hiccup.

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On the camera front, the Evok Power has 8 MP AF rear and 5 MP FF front camera. These have the ability to capture photos and videos in high definition and empower the photographer in you. Moving further, the Evok Power has Android Marshmallow as its operating system, there is a nice user interface which I think offers a little bit extra features than stock user interface. The phone has 16 GB of ROM and 2 GB RAM. Connectivity options include Wi-Fi 802.11 b/g/n and Bluetooth.

If power is what you need, then power is what you get with the Evok Power. You can surf the internet or use messaging apps all day long with the long lasting 4000 mAh battery of this device. You can download videos, play games and browse every other hour, text and talk constantly till the end of the day without any burden of putting your phone on charge.

The new smartphone comes with Smart Power Play feature as you can optimise the battery usage of the smartphone without a sweat. Forget about the pattern and passwords, the device brings

Fingerprint sensor that makes your life simple on one go.

During the trial period, the Evok Power came across as a nifty device capable of undertaking day-to-day mobile needs without any glitch. I checked out the device thoroughly for a week and the call quality is good, apps open quickly without any lag. Even the quality of photos it takes is decent enough. Most important, the phone looks very good in the hand, the quality of its construction is quite superior and one feels very comfortable while using it with one hand. Its battery gives you enough power to last through a full day.

All in all, the Micromax Evok Power is a good mid-range Android phone which brings a good set of features and build quality to the mid-range segment.

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