Micromax Canvas Xpress 4G smartphone was launched priced at Rs 6,599 in India on Wednesday. The world’s 10th largest smartphone vendor also announced its long-term 4G devices strategy.
“As the market has shifted to 4G, Micromax is also shifting its strategy to bring in more 4G devices. Almost 40 percent of smartphone sold online are 4G. Almost three out of four phones that Flipkart, who is also our exclusive online partner, sold were 4G,” said Vineet Taneja, chief executive officer of Micromax.
The Micromax Xpress Canvas 4G will be available only via domestic e-commerce player Flipkart via open sales.
The new device will be powered by a 1GHz MediaTek MT 6735 processor and a 2GB DDR3 RAM.
It will come with a five-inch HD display, eight-megapixel rear and two-megapixel front camera and an internal storage of 16 GB.
Micromax Canvas Xpress 4G specifications:
* 5-inch HD IPS screen
* 1 GHz Quad-core processor
* 2 GB RAM
* 8 MP rear camera, 2 MP front camera
* Android lollipop
* 4G connectivity, Wi Fi, Bluetooth 4.0