Facebook has revealed that it is planning to publicly test a dislike button. According to the Verge, Mark Zuckerberg, CEO, Facebook said during a public Q&A session that “People have asked about the ‘Dislike’ button for many years and today is a special day, because today is the day that I actually get to say we are working on it and are very close to shipping a test of it”.
Mark Zuckerberg also says that Facebook’s goal is to implement the button in a way that makes it a tool to ‘express empathy’, to ‘Dislike’ a sad moment that a friend shared than a way to hurt someone.
Mark Zuckerberg further says that they do not want to turn Facebook into a forum where people are voting up or down on people’s posts. That does not seem like the kind of community that they want to create, the users do not want to go through the process of sharing some moment that was important to them in their day and have someone down-vote it.