As number of smartphones user are increasing in the country and e-commerce firms are focussing on m-commerce, India has outpaced global app usage registering 131 per cent growth.
The number of smartphone owners using mobile apps of e-commerce companies has gone up from 1,680 (21%) in May 2014 to 4,320 (54%) in May this year (2015), based on real-time mobile usage data across 8,000 handsets in the country.
Around 9 billion apps will be downloaded in India in 2015, more than five times the number of apps downloaded in 2012 (1.56 billion) at a cumulative annual growth rate (CAGR) of 75 per cent.
“At present the App economy has created about 75,000 direct jobs in India, and has the potential to reach 6,00,000 over a period of time. India App ecosystem is estimated to be in the range of USD-330 mn (INR-2,000 cr) by 2016.” Said Sandeep Ladda, Partner & India Technology and e-Commerce Sector Leader, PwC.
The revenues from paid apps are estimated to exceed Rs 1500 crore in 2015, up from Rs 900 crore in 2014, driven by increased app usage on smartphones. “Also, expansion of 3G network coverage and the rollout of 4G networks in 2015 are expected to further boost smartphone sales in the country,” the report said.
India is expected to have the largest number of software developers by 2017. It has around 300,000 app developers and is already the second largest Android developer community in the world.
By 2016, average data usage per subscriber in India is expected to double and the number of smartphones is expected to cross 200 million, driving 4G services. Mobiles may continue to gain importance as a channel to drive growth of mobile apps.
With more than 300 million internet users, India has the second largest internet user base in the world. It is estimated that the number of Internet users in India will touch 503 million by 2017, from the nearly 278 million users it had in October 2014.
The industry majors like Google, IBM, Junglee Games besides many entrepreneurs and organizations associated with developing, producing or consuming Mobile Apps converged at ‘Apps India 2015’ -an International Conference on Mobile Apps to discuss the current and future trend of apps.