LinkedIn, the online business networking website with an aim to lure smartphone users with poor connectivity in India. launched a ‘Lite’ version of the website. With more than 37 million users, India is LinkedIn’s second largest market, and will now have a lighter version of the website for mobile browsing. Microsoft Corp’s LinkedIn said on Monday the version was a bid to help consumers browse the website faster on their smartphones in areas which have poor internet connection. Microsoft bought LinkedIn in June this year for $26.2 billion.
Akshay Kothari, LinkedIn’s country manager and head of India products at an even in Bengaluru said that the ‘LinkedIn Lite’ will load four times quicker and has a better user experience in both urban and rural areas with slow and poor networks. According to Kothari, the ‘lite’ version will be available in a few weeks time. Recently the company faced a lot of flak for its poor design and bad user experience in its mobile app, had revamped it in 2015.
In recent times, even social media giants like Facebook and Twitter launched the ‘lite’ versions of their website as apps with less data consumption helps in gaining more users.Two more services were launched – ‘LinkedIn Placements’ and ‘LinkedIn Starter Pack’. The placements app will help students to look for jobs, while the Starter pack will help startups and small and mid-sized businesses with job seekers to get connected.