Chinese smart devices firm LeEco today said it received orders for 61,000 units of smartphones worth Rs 78.6 crore in an online flash sale during the day, calling it an ‘industry record’.
“We have received orders for 61,000 units amounting to sales value of Rs 78.6 crore in one day. This is industry record. With this flash sale, we have crossed sales of 7 lakh units in just 5 months,” LeEco India Smart Electronics COO Atul Jain told PTI.
The company today opened sale of its two smartphones, Le 2 and Le Max 2 online and received orders for 61,000 units. About 82 per cent of the total order was received for Le 2 and the rest was for Le Max 2.
LeEco started selling its 4G smartphones in India from February this year.
Both phones are built on Qualcomm chipsets.
“We are the first company to open flash sale of two devices having premium Qualcomm Snapdragon chipset on single day. We also gave away free CDLA earphone worth Rs 1,990 to all Le 2 and Le Max2 buyers. It is our proprietary technology on which we have invested Rs 20 crore,” Jain said.