In what might have been the most interesting way to launch yesterday’s Apple event, CEO Tim Cook joined The Late Late Show’s James Corden for a quick bit of Carpool Karaoke. The video of Corden escorting Cook to the event in San Francisco, opens with the pair belting OneRepublic’s I Lived, which includes the lyric: “Hope when the crowd screams out, they’re screaming your name.” Soon after, Pharrell joined in for a quick rendition of Lynyrd Skynyrd’s 1974 hit ‘Sweet Home Alabama.’ After the singing, the pair engaged in some banter and messing about with Siri. Corden asked Siri, “Siri what do you think of Tim Cook?” to which it replied, “He is wonderful but scheduling his appointments is crazy”. Well, that is some honesty!
You might say that the opening act was quite cheesy, but it made sense. Apple announced that it was turning Carpool Karaoke into its own series for Apple Music earlier this summer, and that it had ordered 16 episodes. When Cook took the stage, he said that the series would air early next year. As the biggest step Apple has made into video content. Hopefully, we get to see more of Tim Cook’s singing next year. iPhone 7 and iPhone 7 plus will go on sale in India on October 7 this year, with prices starting from Rs 60,000 — and that’s supposed to be considered cheaper than other countries.