Intex Technologies has overtaken Micromax Informatics by selling more number of smartphones during the July-September quarter, according to data from International Data Corp, a technology research and consulting firm.
Intex Technologies grew 9.4% during the quarter through September compared to the previous three months, while Micromax Informatics saw a 6.4% sequential growth, IDC data showed.
Still, Intex Technologies ranked third in terms of smartphone shipments market share during July-September period with 10.8% share, behind Micromax Informatics that ranked second with 16.7% share, when 28.3 million smartphones were shipped into India. Samsung retained the number one with 24% market share, helped by its low-cost 4G handsets, IDC said.
“Strong focus on sub $50 price segment, increased marketing spend and faster replacement service cycles are few reasons that have worked in favour of Intex smartphones for Q3 2015. They’ve also been able to find growth in markets like North East and West Bengal where they had a limited presence in the past,” says Kiran Kumar, research manager for client devices.
Kumar adds that in terms of absolute numbers, Intex’s “growth would be on a smaller base as compared as to Micromax and hence the incremental volumes (relative) would still be lower on smartphones.
Micromax Informatics, in a statement said that except one market research firm, most of them have presented a similar picture in the smartphone category. The company further said its feature phone sales grew 25% in-line with market trends during the quarter, while its smartphone sales increased 30% during the same period, reaching 5.5 million units, “which is almost 2X of our nearest competitor.”
“Overwhelmingly, the evidence points to an increase in Micromax sales and shares in the JAS quarter and a reinforcement of Micromax as the Number 1 Indian handset manufacturer,” the company said.
According to IDC data, Micromax sold about 4.72 million smartphones up from about 4.47 million handsets during the previous quarter, while Intex sales went up from about 2.89 million handsets to about 3.05 million handsets, during the same period.