Chinese smartphone manufacturer, OnePlus finds India more promising than China for its market. OnePlus CEO Pete Lau, in an interview with TOI, said that the company sees India taking the mantle from China as its biggest market, in 2017. Lau said that OnePlus will make its investments in India more than what it will make in any other country. Lau told TOI, “In 2017, we expect India to surpass China as our biggest market. It is not easy to capture all the markets at the same time. China is a big market but we would like to focus on one market and capture that country and create a strong platform for us to grow in other countries later on.” The company will be opening a manufacturing plant in the country and will finalise the location soon. Surprisingly, OnePlus will also unveil a brick-and-mortar experience centre in Bengaluru even though it ironically sells its products online.
As of now, the company has undertaken a pilot manufacturing project at SriCity, Andhra Pradesh which will eventually move to a better location after it finds success. Lau told TOI,”The Indian market is big enough for us to make in India and the government is supportive of local manufacturing. We can react to our customers fast by producing locally.” When OpePlus starts making its products in the local market, one can expect that the prices will be lower for the consumer. Initially, when OnePlus started selling phones it did so with the ‘invites only’ business model. Yet, with its latest launch, OnePlus decided to sell it online totally. It sold OnePlus 3 through its own website and also on Amazon India, priced at Rs 28,000.
OnePlus is reported to make its products while catering to India sensibilities. Lau said that the company does not have anybody in sales nor do they have any sales targets, and instead they focus on word of mouth publicity. According to IDC, OnePlus is among the top four premium smartphone brands in India. Lau said that the company will only focus on flagship devices instead of compromising quality by making mid-range phones.