Ever since Reliance Jio entered the telecom market, it has continuously been imposing a threat to the rivals by reducing the tariff prices. It recently unveiled its new Jio Republic Day 2018 offer where the telco promised to give 50 percent more data at Rs 50 lower price. To match up with these plans, Airtel revised its plans to offer more data and validities. Now, Idea Cellular, the country’s third biggest telco, has introduced a new Rs 397 recharge pack that offers 5GB 3G data to customers, along with unlimited local, national, and roaming calls. The Idea Rs 397 recharge plan is currently available for Idea prepaid customers via both MyIdea app and Idea website.
As we mentioned, the new Idea Rs 397 recharge plan comes with monthly data benefit of 5GB, along with unlimited calling – local, national, and roaming, and 100 SMSes per day for a validity of 84 days. It should be noted that the 5GB 3G data is for the entire validity period, i.e., for 84 days (~3 months). The new Idea Rs 397 recharge plan will take on Jio Rs 399 recharge plan, however, the data benefits being offered by Idea are nowhere close to what Jio is giving under its similarly-priced recharge plan. The Jio Rs 399 recharge plan was recently revised to offer 1.5GB 4G data for 84 days, in addition to unlimited calling and SMS benefits.
The Idea Rs 397 recharge plan is valid only for the prepaid customers in the Delhi and NCR circle. Moreover, after the exhaustion of the 5GB 3G data offered in this recharge plan, the customer will be charged at 4 paise per 10kb. The unlimited calling is also capped at 100 unique callers in a week or more than 250 mins in a day or 1000 mins in a week, post which the customer will be charged at 1 paisa per second for all the calls – local, national, and roaming.
Idea has been upping its efforts to catch up with the tariff war against the rivals Reliance Jio, Airtel, and Vodafone. It recently launched the ‘Magic Cashback Offer’ where the recharge plan worth Rs 398 and above entitles the customers a cashback benefit of up to Rs 3,300. The Rs 3,300 was a sum of the amounts given to the customers in the forms of Idea discount vouchers, wallet cashbacks, and online shopping coupons.