Google Opinion Rewards app has finally launched in India. The Google’s quick survey application is available on Android Play Store. It enables users to fill up surveys and win Google Play credits against them. Earlier, this app was available in only a few countries. For the uninitiated, the Google Opinion app focusses on quick surveys and was made by Google Consumer Surveys. The best part of the Google Opinion Rewards app now is that you will be able to earn Google Play credits. You can use them to buy any kind of paid apps and other content from play store.
This launch by Google is a win-win situation for both the company and the user as it gives the ability to pay for digital content they normally would not. Google Opinion Rewards is also a cost-effective solution for advertisers too, as they get valuable feedback from lakhs of users from various types of backgrounds. The app is open for all advertisers and third party customers. In the app, there is no restriction on expenditure and the customer can explore any kind of paid content from games to song streaming services using the reward amount. If you want to be eligible for the new survey, you will be needed to initially sign up and provide basic information about yourself. The surveys will be based on the information that you provide on the application.
The company has introduced a varied range of cash payouts for all kinds of users in several regions. In India, the rewards will begin at Rs 10. However, there is no information on the highest amount you can win from Google via the surveys.
Google had already used the service in the past. It had created a survey around Android N before its launch. The survey had asked opinions from users regarding the names for Android N. Finally it had agreed on, Android Nougat.
The company has shared several successful case studies of brands that have used the app to engage with users and improve their services. Also, various survey results have later inspired YouTube advertisements too.
The app description on the Google Play says:”Getting started is easy. Download the app and answer basic questions about yourself. We’ll then send you surveys around once a week, although it may be more or less frequent. You’ll get a notification on your phone when a short and relevant survey is ready for you and can receive up to $1 in Play credit for completing it. Questions can range from, “Which logo is best?” and “Which promotion is most compelling?” to “When do you plan on travelling next?”