In a well-thought-out move, India’s homegrown messaging platform Hike Messenger on Wednesday launched video calling feature for its users. The messaging app, whose primary target is youth, has said that the video call experience with the app will be ‘simple, reliance and high quality’. “Video calling on Hike is a simple and easy to use feature that works on a single tap that is integrated into chat threads with friends. The feature has been built for a reliance and high quality video experience that works even under challenging network conditions, including good quality 2G,” the company said in a press statement, according to a report.
Another feature of the update messenger is the ‘Live Caller Preview’, which gives a user the ability to see a preview of a live video before they answer the call. Hike management feels that this feature adds to the fun of video calling
Speaking during the launch, Kavin Bharti Mittal, Founder and CEO, Hike Messenger said, “This was an obvious one and we’re excited to bring it to the market so quickly. We’ve been in beta for a few months and the results have been really positive. We’re now excited to roll this out across our entire user base. We see India as primarily a sight and sound market — and we believe video calling will have a large impact on how people communicate inside of Hike.”
Earlier in January, Hike had announced its base of 100 million users out of which 95 percent are based in India and 90 percent are young and below the age of 30.