Alphabet Inc. started by Google founders has reportedly signed an agreement with CBS Corporation with an aim to introduce the network on the web television service planned by the company. The tech major is also said to be in advanced level talks with Viacom Inc., 21st Century Fox and Walt Disney to make them distribute their channels, a Reuters report said. The news earlier appeared on Wall Street Journal. This highly anticipated service by Google is to be a part of YouTube. According to sources cited by Reuters, the service will launch early next year and will contain all of CBS’s content which includes NFL games. This latest feature to be introduced by Google is termed as ‘Unplugged’ or ‘skinny bundle’, as it will have fewer channels than a normal dish connection, and will cost around $ 40 dollars per month.
As of now, it is not clear which networks of Viacom and Fox will become a part of the Google service. The online TV market is already quite saturated. With Sony Corp and Dish Network Corp already having launched ‘skinny bundles’, it remains to be seen what strategy Google will apply to make its new feature appealing to viewers who hesitate to take up dish tv connections. In the next few months, even AT&T and Hulu and web Tv service by Time Warner Inc, Disney, Fox and Comcast Corp is expected to go live. Even general cable operators have started to bring out packages for consumers who do not want to pay for the expensive packages.
The online TV service has reportedly been a plan by Google since a long time now, which had been shelved for some time. Even Apple had thought about bringing out this service but later thought against it and it never came to fruition. This war between Silicon Valley giants is only going to be great for consumers who do not like to pay too much for cable TV because of the pricing and inconvenience.