In a big achievement, e-commerce giant Flipkart’s recorded the highest number of smartphones sale when it sold 1.3 million handsets within the first 20 hours of its exclusive Big Billion Days sale. Not only Flipkart, the sale was highest in Indian smartphone market this year, the company said in a press release. The huge order book is double the number of smartphones Flipkart sold in the same time-frame during Day 1 of TBBD’16, the release says.
The sale even surpasses the total number of smartphones sold across India in a single day, both through online and offline channels, by a big distance, it adds. The company claimed that it has managed to sell 3 times the number of smartphones sold by the nearest competitor. “These numbers reinforce our position as the absolute leader in smartphones. What Flipkart offers — the latest phones, the large number of exclusives, affordability measures like No Cost EMI, Buyback Guarantee etc. — are unmatched in the industry,” Ayyappan Rajagopal, Senior Director, Mobiles at Flipkart said. “When it comes to buying a smartphone in India, there is no other destination and our customers trust us to buy the latest smartphones at the best prices,” Rajagopal added.
The company further claimed that 1 of 4 who bought premium smartphones in Day 1 did so with Flipkart’s Buyback Guarantee “Over 80 percent of the entire sales in the premium segment happened with various affordability constructs such as No Cost EMI, Exchange and Buyback Guarantee,” the company said.
The company has come up with a plenty of discounts and offers on Android smartphones from Samsung, Xiaomi, Motorola, and others, there is a much bigger reason for Apple iPhone lovers. The e-commerce giant has come up with big deals on iPhone 7, iPhone 6, iPhone 6s, and iPhone SE as well.