Facebook News Feed has turned 10 today. News Feed is what greets the company’s over 1.5 billion users when they first login into the website, both via desktop or smartphone. Till Facebook added the News Feed, Facebook was just a collection of profiles. Users could visit a friend’s page, but there was no way to see updates from their friends or vice-versa. Facebook News Feed provides users a platform for this and more. On the ocassion, CEO Mark Zuckerberg too has shared a post on Facebook, titled “Happy 10th birthday, News Feed!”. Here is what he wrote:
Happy 10th birthday, News Feed!
This invention is one of my favorite stories from Facebook’s history. Sometimes people talk about the “idea” behind Facebook, as if it was a single concept that came out fully formed. But Facebook, like everything, is made of many ideas and inventions.
At the beginning of Facebook, there was no News Feed. For more than two years, Facebook was just a collection of profiles. You could visit a friend’s page to look up some basic details about them, but there was no way to see updates from all your friends or be sure they saw yours.
With News Feed, all of a sudden you could share with all your friends at once. And you could see what was happening with all your friends in one place. News Feed was the first real social feed. It was such a fundamental idea that now, 10 years later, every major social app has its own equivalent of News Feed.
Not everyone liked the idea immediately. This photo shows members of the original News Feed team at the moment we launched. Shortly after this photo was taken, about 1 million people joined a protest group threatening to quit if we didn’t change Facebook back. I remember there were actual protesters in the streets outside our office demanding we change.
But one of the things I’m most proud of about Facebook is that we believe things can always be better, and we’re willing to make big bets if we think it will help our community over the long term. News Feed has been one of the big bets we’ve made in the past 10 years that has shaped our community and the whole internet the most.
Technically, News Feed is one of the most advanced systems we’ve built. For more than 1 billion people every day, it considers everything your friends are posting and all of the media content you might be interested in, it considers how much you might care about updates from each person or interest, and then it tries to show you what you’ll find most important. Nothing like it has ever been built before.
So thank you to the members of our team — past and present — who have built and improved News Feed over the years. And thanks to our community for growing with us. Everyone’s News Feed is unique because each of you is unique, and we’ll keep working to make Facebook a better place for all the moments you share.
In another update, during the same month, the company announced that it is changing the News Feed ranking to further reduce clickbait headlines. “With this update, people will see fewer clickbait stories and more of the stories they want to see higher up in their feeds,” the company said announcing the change.