Facebook rolled out Instant Articles from Monday in India for Android users with IndianExpress.com and four others publishers. The other publishers in India are India Today, The Quint, Aaj Tak and Hindustan Times.
Instant Articles helps in loading articles instantly, even on 2G networks and is a powerful new creative tool that bring stories to life by letting users zoom into high-resolution photos and tilt to explore them in detail.
India is the third region after US and Western Europe to get Instant Articles and the first where Android users will be able to access this content. So far Instant Articles was limited to iOS users.
“We’re excited to be working with The Indian Express to bring their great and proven journalism to people in India with Instant Articles. Instant Articles is a great fit for Indian Express’ growing digital brand and its blend of great storytelling and young/intelligent audience. We look forward to working with them to scale the product on Android,” said Andy Mitchell, Director, News and Global Media Partnerships.
“Whether it be Dadri or crucial facts in the Faridabad killing, almost every alternate day, the topic of debate on Indian news TV and on dining tables across the country comes from an Indian Express news break or an essay by one of our columnists including Pratap Bhanu Mehta, P. Chidambaram, Tavleen Singh, Tunku Vardarajan, Lord Meghnad Desai, Surjit Bhalla or from an Express Blog penned by the likes of Nitish Kumar, Sushil Kumar Modi, Dinesh Trivedi or Raveena Tandon. Facebook’s instant articles has developed and refined as an excellent product and tool to have our award-winning reportage, columnists and bloggers reach even more readers, all in multimedia. We’re happy to be of the first line of partnerships Facebook has struck in India for the instant articles roll-out and we look forward to a long and mutually beneficial relationship with Facebook,” said Anant Goenka, Wholetime Director & Head – New Media at The Indian Express Group.