Facebook just made a big push into PC gaming by launching Gameroom, an answer to Valve’s Steam platform. At the developer’s launch Facebook unveiled the gaming platform for Windows. Gameroom, a product by Facebook was been in the line up since long, with multiple beta tests, changes and dev solicitation. Facebook has finally unveiled the beta build for developers around the globe and called the platform as Gameroom and users can download it on devices which support Windows 7 or newer. On this platform, users can play native Gameroom games, web etc, and the best part is that it is a dedicated PC app which does not allow News Feed distractions.
The biggest challenge for Facebook will come Steam that has more than 125 million active users. Even while this article is being written, millions of gamers are on the platform playing hardcore. Additionally, there are many developers associated with Steam, which will make Facebook’s job a little tough to convince them that its reach can be used to lure consumers to its gaming platform. Added to this, it will be tougher to bring gamers to this platform by baiting them with social experience. There are many benefits for Facebook to have a gaming platform. Firstly, it adds an identity layer to users, which will make it difficult for users to leave the social media addiction. With its massive reach, more and more advertisers will come in and invest in sponsored placement on Facebook as well as the app if the company allows it. With the number of users, Facebook can earn a lot with revenue cuts.
Facebook was once a giant in gaming, with games from Zynga and the likes giving the company massive business. But users got more comfortable with mobile games. Now Facebook wants to be back in the think of things, with a PC platform. The Gameroom desktop platform for Windows has been created by Facebook using support from Unity’s WebGL. Earlier the app was known as Facebook Games Arcade, in the beta tests. Facebook finally announced the name and said that the Unity will start shipping from 2016 allowing developers to export their games directly to Gameroom and also the standard WebGL.
Facebook announced the launch and name change from “Facebook Games Arcade” today at Unity’s game development platform conference. Facebook had first announced its plans in May 2016 by opening a global beta roll out, and the Unity partnership. Meanwhile, Facebook has said that Unity 5.6 shipping next year will allow devs to export their games directly to Facebook Gameroom, as well as to the WebGL standard.
It can be safely said that even though Steam is a clear favourite among hardcore gamers, Facebook’s aggressive betting on the new platform might just sway too much in its favour very soon.