Blackberry is all set to launch its first full touchscreen smartphone in October this year. TCL, a Chinese company will now make mobiles under the BlackBerry brand and it will launch the new phone right after tech giant announces the highly anticipated 10th anniversary iPhone 8. BlackBerry, with its new smartphone, also has direct competition from behemoths like the Samsung Galaxy Note 8 and other brands like OnePlus and Huawei Honor. After the tech major of yesteryears, Nokia decided to make a comeback with a slew of smartphones, now it is the turn of BlackBerry to make similar attempts. While BlackBerry was known to be a business phone which came with a QWERTY keypad, the current generation is too much used to a full-screen device. It will be interesting to see the strategy of the company now.
A report in Engadget quoted TCL’s Francois Mahieu as saying that the new BlackBerry smartphone will be in line with its reputation for creating “hard-wearing devices for clumsy international travellers who will be working in all kinds of weather.” He was cited as saying, “The main feature, beyond the full-touchscreen, is the (planned) IP67 water and dust-proofing, as well as a battery rated to last for more than 26 hours of mixed use.” Clearly, the company will bank upon the longevity and durability of the smartphone, as it is known for. He reiterated this by saying that TCL is her to “play” and added that the play is with ‘different cards’.
Mahieu went on to add that users of iPhone and Galaxy device will now switch to BlackBerry, once the phone is launched in October. He said that TCL will be able to bring the “most secure Android phone in the world”, mainly because of the security capabilities of BlackBerry. According to various reports, the BlackBerry smartphone could be priced lesser than the other premium brands. In India, Nepal, Bangladesh, and Sri Lanka, Telecommunications company Optiemus Infracom has the rights to manufacture and sell BlackBerry branded smartphones.
BlackBerry had recently launched the KeyOne smartphone. The new mobile will be priced almost the same that the KeyOne, a report in CNET said. In India, the KeyOne comes for Rs 39,990.