Chinese mobile brands might have taken the Indian market by storm, but if there are two companies from the Far East that have stood their ground, primarily on the basis of their device’s build quality and performance, they are Asus and HTC. Especially the former which has received a good response for its Zenfone series in the market here. Asus officials are quick to highlight that devices in the Zenfone series are widely popular in India because they strike a perfect balance of beauty, functionality and performance, and offer consumers a premium user experience tailored to their individual mobile needs.
In its effort to maintain the growth momentum, the Taiwanese device maker (Asus) recently debuted an advanced version of its best-seller in the country—Zenfone Max. This smartphone has stylish looks and is available in three different colours—black, orange and blue. It has an extremely thin body that measures only 5.2 mm at its thinnest edge. The surrounding metal-like edge makes it durable while the back with the look and feel of embossed leather makes the phone look chic and fashionable.
First impressions: I have used Asus Zenfone phones earlier, hence a full setup with the new one was comparatively easy. The first thing I noticed about the new device is its weight. At 202g, it surely is pretty lightweight. It features a 5.5 inch HD (1280 x 720) IPS display with full-screen lamination and Asus TruVivid technology. Without doubt, this Asus phone, like many other devices from the company, provides great clarity, brightness and touch responsiveness.
The new Asus device is powered by a Qualcomm Snapdragon 615 Octa-Core processor and provides the users an option to opt for a 2 GB or 3 GB RAM. It is backed by Android M 6.0.1 and Asus Zen user interface. The internal memory of the phone has now been increased to 32 GB, in addition to an expandable memory of up to 64 GB. Zenfone Max with 2 GB RAM is available for R9,999; the one with 3 GB RAM retails R12,999.
Switched on, the new Zenfone Max gives a super-responsive lag-free user experience, courtesy its Qualcomm Snapdragon 615 Octa-Core processor. Users can enjoy multitasking and fast performance on this device, plus the use of the latest 4G LTE technology enables them to utilise high mobile data speeds.
On the camera front, the phone has a 13 megapixel, f/2.0-aperture rear camera.
Moving further, the new Zenfone Max has a 5000 mAh battery and, in my opinion, it is apt for those users who are always on the move and require a heavy-duty device. The Power Saver mode helps users manage and extend the battery life even more. The powerful battery requires fewer charging cycles making the phone last longer and more efficient.
According to company officials, the lithium-polymer battery, when fully charged, provides 914.4 hours of standby time or 37.5 hours of 3G talk time or 32.5 hours of Wi-Fi web browsing. Pretty
impressive, isn’t it?
My takeaways: Overall, the new Zenfone Max comes across as a nifty device with no lag whatsoever. It is a fast and smooth phone and multitasking is a breeze on it. Its beautiful screen is ideal for surfing the Web and watching videos. And with stunning good looks, ability to be a portable charger for other devices and an affordable price—the new Zenfone Max has the potential to be the dependable business phone a lot of us want. Highly recommended.