1. ASUS Zenfone Live priced at Rs 9,999; beautify yourself as you go live

ASUS Zenfone Live priced at Rs 9,999; beautify yourself as you go live

ZenFone Live’s all-new BeautyLive app integrates seamlessly with Facebook, Instagram and YouTube for live-streaming beautification.

By: | Published: May 29, 2017 3:46 AM
ASUS Zenfone Live, ASUS Zenfone, Smartphones in India, best smartphones in India, Asus, Android phone, BeautyLive app, BeautyLive feature, smartphones launch Its ZenFone smartphone series has been received very well in the Indian market. (Image: Facebook)

The Indian consumer has a strong preference for slim, fast and powerful smartphones with good picture-taking capabilities, and the $14-billion Taiwanese smartphone maker Asus is well versed with this market reality. Its ZenFone smartphone series has been received very well in the Indian market. Last week, Asus debuted another innovative device, it is called the ZenFone Live. Take my word, this is not just another budget Android phone; it has the power to beautify you during live streaming.

Live-streaming is currently the in-thing in the social media space, praised by seasoned geeks as the next phase of evolution via social networks. Asus ZenFone Live – which retails for Rs 9,999–is a judicious mix of niche technology, consumer feedback and latest trends. How it helps the users to ace their live casts makes an interesting read.

Basically, there is a brand new BeautyLive app which lets people beautify as they live stream to social media sites. The real-time beautification mode works on live videos on Facebook, YouTube and Instagram. I let my better half explore this feature as one needs to be signed into to do a live broadcast. The BeautyLive feature works with both front and rear camera. It allows users to live stream through the primary 13-megapixel rear camera or 5-megapixel front camera by applying a beautification filter on user’s face. The working of the app is no rocket-science; it is pretty simple to comprehend and you get the option to choose beautification mode from level 1 to 10. There is a floating button on the screen and when my wife went live on Facebook, it made her skin tone quite smooth and soft.

ZenFone Live has a soft-light LED flash that illuminates true skin tones, and it’s equipped with a wide-angle lens with an 82 degree field of view–so users are able to frame, capture details in wide angle and broadcast it to the world. During our trial period, the selfie video was quite clear, bright and beautiful. ZenFone Live has a pair of highly sensitive MEMS microphones that are nicely tuned and positioned to reduce noise. This careful arrangement means that speech pickup is crystal clear, so users are able enjoy live-streamed social-media fun in total clarity–whether the backdrop is a busy home or a street, a noisy bar, or the hustle and bustle of a shopping mall.

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Moving further, the ZenFone Live has a good design and premium construction. There is a 5-inch IPS HD display that shines brightly through strong glass that is precision-milled at the edges to create a gentle, 2.5D curve. The natural, ergonomic feel of the glass flows around to the back, for comfort that matches the fine style. Once in the hand, the phone feels as great as it looks.

On the camera front, you get a 13-megapixel rear camera with aperture f/2.0, autofocus and LED flash, while for the front, there is a 5-megapixel shooter with 1.4-micron pixel size and aperture f/2.2 and 82-degree field of view. The device supports up to 12 different camera modes, including real-time Beautification, Low Light and Super Resolution modes, to captures beautiful, high-resolution photos.

In actual use, the ZenFone Live came across as a nifty device. It is pretty adept at undertaking day-to-day mobile needs. Scrolling on its user interface is smooth and free from lag so the screen feels alive to your touch, and switching between apps is a breeze too. I snapped a few photos with the device and predictably, camera performance is top-notch. It captures very good image and video quality all around. Highly recommended for its superb live mobile streaming quality.

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