1. Apple’s big goof up at iPhone X launch event, not a mistake; Here’s what happened with Face ID

Apple’s big goof up at iPhone X launch event, not a mistake; Here’s what happened with Face ID

Apple iPhone X has been making waves ever since its launch, and Face ID has been the most talked about feature. While the Apple iPhone 8 launch event at the Steve Jobs Theater was a massive hit, there was one goof up.

By: | Updated: September 14, 2017 5:54 PM
iPhone X, face id fail, iphone face id, iphone x face id, iphone x specs, iPhone x face id fail, iphone x face id fail, iphone x face id, iphone x face recognition, iphone 8, iphone 8 plus Apple Face ID feature ‘learns’ a user’s face, every time they look at their iPhone X. (Image: Reuters)

Apple iPhone X has been making waves ever since its launch, and Face ID has been the most talked about feature. While the Apple iPhone 8 launch event at the Steve Jobs Theater was a massive hit, there was one goof up. The first Face ID demonstration had failed during the live session. The tech giant faced an embarrassing moment, and that drew attention to a lot of flak from the tech world. However, Apple, in a statement to Yahoo, has explained the whole situation. From the statement, it is clear that the mistake was not really a goof up, but instead, the Face ID did exactly what it was supposed to do.

What happened to FaceID at the iPhone launch event? Craig Federighi, Apple VP for Sofware Engineering, while showing off the Face ID feature, struggled to unlock the iPhone X. It was projected as a key marquee feature in the 10th generation iPhone. In the first attempt, the Face ID did not work properly. This prompted Federighi to use his passcode to unlock the iPhone. In the second attempt, Federighi could unlock it just by looking a glance at the iPhone X, which leads to a lot of cheers inside the theatre. However, the initial goof up was noticed world over, where several tech websites mocked the feature.

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What was Apple’s explanation? Apple explained the situation by saying that a lot of people were handling the iPhone X for ‘stage demo’ even before the actual launch. The company added that there was nothing wrong with Face ID feature, and instead it performed exactly it was supposed to function. An Apple representative told Yahoo, “People were handling the device for stage demo ahead of time, and didn’t realize Face ID was trying to authenticate their face. He added: “After failing a number of times, because they weren’t Craig, the iPhone did what it was designed to do, which was to require his passcode.”

This is good news for interested buyers of the iPhone X, as Apple has cleared the air and it appears convincing enough. The company has claimed that the FaceID feature is more secure that even the Touch ID which enables users to unlock their phones with their fingerprints.

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The Face ID feature ‘learns’ a user’s face, every time they look at their iPhone. It works in the dark as well. Apple has made it possible with the ‘true depth camera system’ which has an infrared camera and a dot projector. With thousands of dots, the phone makes a 3D model of your face and compares it every time you try to login to your device. The Face ID will also be used for making payments via Apple Pay. This feature is currently unavailable on the iPhone 8 and iPhone 8 Plus.

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