Apple iPhone 7 is expected to be launched tonight (morning in the US) by CEO Tim Cook and rumour mills are in overdrive about what to expect from the iconic tech major. The invites have been posted and the public across the world is all agog about what is to come. Apple iPhones have gradually lost marketshare to Samsung, but the fiasco with Samsung Galaxy Note 7 will go a long way in bringing the doubters onto the Apple boat – no one likes an exploding phone, after all. As usual, what Apple has going for it is the massive goodwill and iconic status that it has built up since Steve Jobs first trotted out the Mac. However, the truth is that iPhones sales in Q3 fell 15% to 40.4 mn. Still here is what to expect from Apple iPhone 7 launch from the Cupertino-based company :
iPhone 7 and iPhone 7 Plus coming?
As usual, Apple may unveil two iPhone 7 versions, the bigger, faster, version being tagged as ‘Plus’. It is in the memory that there may be a big change effected by the company. The 16GB version will not see the light of day, and the basic memory will start at 32GB and go higher to 128GB and to even 256GB. Apple might well go beyond the home button and pack a touch sensor and haptic feedback on the handset. It will need not just to compete with rivals but actually beat them by a handy margin if Apple wants people to rush towards buying the iPhone in the numbers that it is used to. When will the iPhone 7 be launched in India? Perhaps by December.
Apple iPhone 7 price
While Apple calls its smartphones priceless, people across teh world hwho want to buy them thin they are quite pricey, even teh basic version. This time it is not likely to be different. As such iPhone 7 price going to be pegged at $600 approximately for the basic version and the highest point is likely to breach teh $1,200 mark.
Dual iPhone 7 Camera?
With selfies and the photo bug grabbing almost everyone’s mind space these days, the camera/s on the iPhone 7 will really be special. Rumours have it that it will be a dual camera lens that may exceed 12 MP capabilities, and even have 3D capabilities as well as editing possibilities. It may even offer coloured LED lights to go with the buyers mood in a particular situation or circumstances.
A jackless iPhone 7?
Yes, but don’t lose your cool, there will be alternatives either packed in the box or else provided separately in the form of Bluetooth or even lightning earpods / adaptor. In this digital, wireless age, surely that is a must-have. It is absolutely ridiculous that people go around with wires dangling from their ears – what is this, the Walkman era? Time some company showed some gumption and got rid of this atrocity. Will it happen? Your guess is as good as ours.
iPhone 7 iOS full upgrade?
Will Apple iPhone 7 also tinker with the operating system (iOS)? Expectations are that after making small changes, the new handset may not be able to run faster and more seamlessly with the old one. So, optimising the iOS by deploying the iOS 10 assumes significance and perhaps even becomes an imperative.
iPhone 7 X-factor
Is that enough to hook potential buyers? iPhone 7 will have to pack something more extraordinary than what has been rumoured about if it wants its sales to zoom. Else, even if it manages to lead, the numbers will not add up to a sensational figure. Just playing catch-up is not what the doctor ordered for Apple iPhone 7. The company has a reputation to protect and providing specs and features that have already been put in the market by rivals, will not do that. So, what is that, shall we say, ‘X-factor’? Find out tonight. Stay tuned here for the latest updates.