At the Apple iPhone 7 launch event in San Francisco, CEO Tim Cook announced the launch of the new Apple Watch Nike+, following the unveiling of the Apple Watch 2. Cook, expressed his excitement on the launch of the new sports smartwatch and gladly talked about their decade-long partnership with the world leader of Sports brands. Though speculations leading to the event did not include the launch of the Apple Watch Nike+, it doesn’t come as a surprise as Tim Cook is Nike’s leading independent Director on the company’s Board of Directors. The Apple watch Nike+ is called the Series 2 and is priced at $369.
This is the first smartwatch that has been designed keeping runners in mind. Trevor Edwards, President of Nike walked on the stage of the mega event and said that Nike has always been about providing innovation and inspiration to every athlete on the planet. The smartwatch is said to be the perfect running partner for an athlete. The smartwatch is equipped with a shortcut feature, that takes the user straight into a run. The user can also ask Siri to start the run. It just shows the distance covered by the runner and at the pace, he covered it with, on the screen minimising the unnecessary distractions.
The Nike+ also has a social network called the Nike+ Run Club that prods the user to run based on certain customisations, such as the weather, friends on the network, days of the week and “his/her personal sense of shame”. The price of the smartwatch is yet to be made public, but reports suggest that it would be made available for purchase by late OIctobver this year.