Apple iPhone 7 launch: Taking the wraps off the latest iteration of the iPhones, Apple CEO Tim Cook today said, “iPhone is the industry gold standard…it has transformed the way we do things every day.” “We have now sold over a billion of iPhones…it is the best-selling product of its kind in the history of the world,” Cook said. The iPhone 7 Plus, as was widely expected, boasts of a dual rear camera. Both the iPhones will run on iOS 10. The phones are up for pre-orders from September 9 and will be on sale in US from September 16. The base variant (32 GB) for iPhone 7 starts at $649; iPhone 7 Plus starts at $769. In a first, Apple has also announced the India launch date of the iPhones, which is October 7.
The new camera system has optical stabilization, f1.8 aperture lens, a new six-element lens. The new 12 MP sensor, claims Apple, is 60 per cent faster and 30 per cent more energy efficient. The new iPhone also boasts of a new TrueTone flash with 4 LEDs that has a flicker sensor. This helps you make photos in artificial lighting look good, says Apple. “This is the best camera we have made on the iPhone ever,” Apple said. Apple iPhone 7 Plus will have dual rear cameras of 12 MP, wide-angle and telephoto. According to Apple, “The dual cameras help create a depth map to find the subjects of a photo and blur the background.” “With two cameras and two lenses we can create a zoom feature in the iPhone,” Apple said.
Apple has expectedly done away with the classic headphone jack, instead introducing a system of Apple ear pods. “Why would you remove the headphone jack? It takers courage to move on to do something new, that betters all of us. Our smartphones are packed with technology, and it is fighting for pace; that space is at a premium. We have taken up the wireless challenge with the Apple ear pods,” Apple said. The Apple ear pods can run up to 5 hours for a single charge. The infra-red sensors in the pods help the devices identify when they are inside your ears.
There is a new custom-designed Apple A10 Fusion chip, that the company claims will enable the new iPhones to have a better battery life. The A10 Fusion’s CPU has four cores. The iPhone 7 and 7 Plus also boast of new stereo speakers. The new iPhone comes with Ear Pods with Lightning connector, as well as a 3.5 mm headphone jack adapter that allows one to use old headphones and accessories.
Talking briefly about iOS 10, Tim Cook said, “iOS 10 is the biggest iOS release everywhere.” He then spoke of the use of Siri in apps, the redesigned maps and a better keyboard. He also made special mention of the Apple HomeKit saying, “I’d like to take a moment to talk about HomeKit – this is a huge moment for home automation..Home app makes it easy to set up and manage your home devices, and manage from the Control Center and Siri,” Cook said.
The new iPhone will come in colours of Jet black, high gloss finish. There will be a second “new black”, called simply “black”. Gold, silver and rose gold colours will be available as well. To sum up the new features of the iPhones; iPhone 7 has a 12 MP Camera, 4.7 inch Retina HD Display with wide colour gamut, Optical image stabilisation, 7MP FaceTime HD Camera, New Home Button, Water and dust resistant, Stereo speakers, A10 Fusion chip, LTE Advanced up to 450 Mbps, Longest battery life ever in an iPhone, iOS 10. In case of iPhone 7 Plus, all else remains same except for cameras and display. iPhone 7 Plus has 12 MP wide-angle and telephoto cameras and a 5.5 inch Retina HD display with wide colour gamut.