The Cupertino-based tech giant Apple is all set assemble its latest product in India. Its contract manufacturer Wistron Corp is likely to start assembling the iPhone SE at a plant in Bengaluru. The company is currently ranked 10th among other brands in the market in the country, which is led by Samsung, as per the the latest IDC data reveals.
The company has already been exempted from condition which said that they had to source components locally. Apple is hoping to roll-out manufacturing from next year in a full-fledged way, after the iPhone assembly phase begins in the country. This implies a dip in orices of iPhone in India.
But nobody is sure on how the company will reduce the price of the locally-assembled iPhone SEs for the country. The market response to the iPhone SE in India, when it was launched for approx Rs 39,000, was tepid.
Brands like Xiaomi, OnePlus, Vivo and Oppo, and some others, are making louder noises than earlier. This suggests that for the iPhone SE to do well in India this year, Apple have to get its pricing right. To reduce prices, the company has been planning to set up local production and has been in talks with the Centre on issues like tax concessions.
On Thursday, Apple has announced the dates for the Worldwide Developer’s Conference (WWDC), which is an annual event to celebrate the developer community of the company. Apple said that the event will be held at McEnery Convention Center in San Jose from June 5 to June 9. During the WWDC developers around the globe get to learn about the Apple’s amazing innovation and technologies.
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The company claims that consumers have over a billion active devices and such events inspire developers to continue creating better experiences for customers. The event brings together Apple engineers with developers from the world over to discuss opportunities through engagement. This is the 28th WWDC that Apple will be organising and it is expected that there will be some announcements regarding its upcoming devices and software updates.
(With inputs from Reuters)