US tech giant Apple has acquired an app and sleep monitoring device called Beddit, but the terms of the deal have not been disclosed so far, media reports said. Beddit — an app and sleep system — is designed to monitor daily sleep habits through the iPhone. The device is a thin and flexible sensor designed to be placed under the sheet on the top of a mattress.
“Sleep-tracking is an intriguing potential health application for the Apple Watch, as it explores new use-cases in the health and wellness market. An estimated 50 to 70 million US adults have sleep or wakefulness disorders,” according to US-based public health institute Centre for Disease Control and Prevention.
The Finland-based Beddit was founded in 2007 and has received about $3.5 million in funding. Earlier this year, Apple acquired “Workflow”, a popular iOS tool that allows users combine the functionalities of various apps together to automate normally complex processes.