E-commerce giants Amazon and Flipkart will be battling it out in the online market in the middle of this month as sellers have lined up with heavy discounts and schemes for consumers. In limited period sales on the two e-tailing portals, products under various categories have been put on offer with special prices. The products range from clothing to smartphones and many kinds of accessories. With Flipkart’s recent surge in aggressive pricing, and Amazon’s attempts to penetrate deep into the Indian online market, the war is going to get interesting.
Flipkart will kick off its 10th-anniversary celebrations by offering its customers lucrative sales under the ‘The Big 10 sale’. The 5-day sale will start from May 14 and go on until May 18. From fashion accessories to the latest smartphones, electronics, smart televisions, home decor and home appliances, Flipkart’s Big 10 sale has promised a huge number of deals.
Talking about Flipkart’s 10th anniversary, CEO Kalyan Krishnamurthy said, “Flipkart created the e-commerce market in India when it started in 2007, and millions of customers from smaller towns and villages have benefitted by shopping with us over the years. Our innovative programs such as consumer finance, delivery and installation for large electronics, and product exchange have made great products affordable and accessible.”
He added, “Flipkart’s 10 years have been all about the Indian customer and we’ve received an immense amount of love and support over the past decade.”
Meanwhile, Amazon’s Great India Sale will begin on May 11 and go on until May 14. In the sale, Amazon is offering up to 60 percent discounts on a multitude of products. The deals include Indian brands like Bajaj, Prestige and Fastrack, and also foreign brands like Adidas, Samsung, LG among others.
Additionally, there are many exchange-offers as well as cashback offers on bank cards, on both Flipkart and Amazon. The cashback offers range from 5 percent to 15 percent depending on the types of cards which are used for purchase.
In April, Flipkart had announced pledged investments of $1.4 billion from global brands like eBay, Microsoft, and Tencent. Incidentally, Amazon had made India a global strategic priority, where it had earmarked $5 billion in investment funds, according to various reports. Even while Amazon made a delayed entry into the Indian e-commerce market, it realised the potential of onboarding Indian exporters. But after the eBay India acquisition, Flipkart has the chance to have a crack at this market and wants to catch up with Amazon.