World’s biggest online retailer, Amazon has long been suffering from the problem of fake products on its e-commerce marketplace. Recently, tech major Apple had pointed out that most of the iPhone and iPad charging cables and adapters available on Amazon’s website were fake, even if the sellers claim them to be real. The case of counterfeit products went so far ahead that Apple went on to file a lawsuit against Mobile Star, a supplier to Amazon and had accused the company of trademark and copyright infringement, according to Patently Apple. Due to several lawsuits and criticism, Amazon has known the problem since a long time now, but have been largely silent on the issue, which has, in turn, led to a cost increase for brands and sellers, Bloomberg reported.
The global e-commerce giant has reportedly decided to take action against scammers with and aim to clean up its marketplace. According to Bloomberg news, Amazon has made it a ‘major goal’ for the next year ti tackle the fake products issue as it has realised that the problem of counterfeit products have been growing exponentially. The company is said to make a register to avoid fake products brands will be working with the website even if they do not sell their products there. “Amazon has zero tolerance for the sale of counterfeit items on our site,” Amazon said in a statement. Amazon added that it is “aggressively pursuing bad actors.”
Marketplace merchants will now have to get permission for the brands before the can sell products on Amazon. Amazon reportedly had been trying out the process with Nike and a few others, but by next year it will be aggressive towards building the registry and target more and more brands so that they could sell their products on the website.
Apprehensive with the huge amount of fake products, many brands have been said to be reluctant in recent times to sell their products on Amazon. A few companies like MLB and NFL were in talks with Amazon, but they pulled out owing to the lack of control over fake items.