1. After Redmi and Mi, Xiaomi said to launch another new brand now: Here are the leaked details of the new smartphone

After Redmi and Mi, Xiaomi said to launch another new brand now: Here are the leaked details of the new smartphone

Chinese smartphone manufacturer Xiaomi could be planning to come up with a new brand of smartphones with an aim to further boost its market presence. This new information comes from a leak. Here's all you need to know.

By: | Published: July 11, 2017 6:33 PM
Xiaomi, Xiaomi brand, Xiaomi third brand, Xiaomi Mi, Xiaomi Redmi, Xiaomi new brand, Xiaomi India, Xiaomi China, Xiaomi Oppo, Xiaomi Vivo, Xiaomi offline sales, Xiaomi offline, Xiaomi online, Xiaomi offline market, Xiaomi online market, Xiaomi Mi Max 2, Xiaomi phone launch, Xiaomi launch, Xiaomi announcement, Xiaomi company, Xiaomi smartphone, Xiaomi new smartphone After Redmi and Mi, Xiaomi said to launch another new brand now. Images of the new smartphone have been leaked. (Image: MyDriver)

Chinese smartphone manufacturer Xiaomi could be planning to come up with a new brand of smartphones with an aim to further boost its market presence. This new information comes from a leak, reported on a Chinese technology website called MyDrivers. The report cites close sources who have claimed that Xiaomi, with its new brand, is aiming to give tough competition to other players in the market, especially Oppo and Vivo. These two phone makers have a relatively strong presence in the offline market. The report suggests that the Chinese smartphone company may also hire a high-profile brand ambassador to generate excitement. The report further says Xiaomi will announce a new phone that will be launched under the sub-brand at the end of this month. The first leaked image of the phone has already hit the web.

The alleged image shows the back of the phone with a dual rear camera setup and the antenna band running from the top left corner. The phone appears to bring design elements from the Oppo R11 Plus and recently-released OnePlus 5 (which itself shares aesthetic similarities with the iPhone 7 Plus). We are not aware how aggressive the pricing would be for the upcoming smartphone. Suffice to say, the company’s intent behind coming with a new brand is to grow its offline sales. Of late, Xiaomi has been aggressively expanding its offline presence, especially in India. After opening its first Mi Home in India, the company plans to set up 100 more such stores in the next two years.

Also read | Xiaomi Redmi Note 4 priced at just Rs 1,099? This is no offer, it is a scam; don’t share your personal info

While Xiaomi has a strong presence in online space, its near absence in offline stores has left room for other brands to grow. Meanwhile, Xiaomi will announce the Mi Max 2 in India on July 18. The company has already started to tease the smartphone on its social media channels. The successor to the Mi Max has a massive display and battery. It is expected to be priced in the vicinity of Rs 17,999. Meanwhile, updates on the new brand and the new phone may come soon if things go as expected.

  1. B
    Bhai J.k
    Jul 12, 2017 at 12:15 am
    When will be launch in India I'm eagerly waiting this smartphone.....I love mi4,mi5,mi6 series.....Now tell me when will be launched
    Reply
    1. B
      Bhai J.k
      Jul 12, 2017 at 12:15 am
      Mi6
      Reply
    2. P
      P.K.Joshi
      Jul 11, 2017 at 9:03 pm
      To All Indians do not purchase china make products
      Reply
      1. G
        Ganesh
        Jul 11, 2017 at 7:44 pm
        Plz. Please don't buy these handsets. Worst in quality even commen day to day app like whatsapp also don't work with it. I wasted my money
        Reply
        1. J
          Jaichand
          Jul 11, 2017 at 7:01 pm
          Do not buy Chinese products
          Reply

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