National Payments Corporation of India managing director on Tuesday said that Bharat Interface for Money (BHIM) referral bonus scheme for consumers has started gaining momentum in the country. The scheme, aimed to promote the use of the application, was launched by Prime Minister Narendra Modi on April 14, 2017 on the occasion of commemorating the 126th birth anniversary of Dr Bhimrao Ambedkar. The Narendra Modi government has decided to spend Rs 495 crore on the scheme for a period of six months (from April 14, 2017 to October 14), NPCI said in a statement. As per the scheme, the referrer is expected to encourage the referee to download the BHIM app and enter the referrer’s mobile number as the referral code. Both the referrer and referee will get a bonus provided the new user completes three successful transactions (minimum amount of Rs 50). The referrer will get Rs 10 per successful referral, while the new users will get Rs 25 for downloading and transacting from BHIM App.
After launch of the scheme, Prime Minister Narendra Modi had asked youths to take advantage of a scheme that gives cash rewards in return for successfully suggesting to others to use Centre’s Bharat Interface for Money (BHIM) App. Modi, speaking in his monthly Mann Ki Baat programme, had said that the scheme is valid till October 14 and youngsters can benefit from it.
Earlier, a new survey done in April had claimed only 35.7 per cent people in rural India are aware of BHIM that has over 10 million user base in the country. As per a research done by Brickworks Media, a sister concern of research and data analytics company Chrome DM, “only 16.2 per cent of the respondents have downloaded the app which reflects the low user base in rural India and nine per cent of the respondents who have BHIM app are completely aware of usage process”. The survey claimed to have involved 5,478 rural respondents from across the country.