MILLENNIALS using dating apps such as Tinder to find a date based on location, intelligence, interests, etc., and then interacting with them real-time to find out if they click is the new normal today. Not only do they like to take the help of technology to find their ideal partner, they also enjoy using mobile apps powered with technologies such as geo-location, artificial intelligence (AI), chat bots, predictive analysis, alerts and contextual intelligence.
This love for technology is carried into the workplace, too. The young workforce expects access to resources and data to fulfill its work responsibilities anywhere, any time and on any device. A recent industry study says millennials are expected to make up over a third of the workforce worldwide by 2020. No wonder then, Salezshark, a customer relationship management (CRM) startup, seeing this trend coming, has launched its new mobile app with a range of features made for sales and marketing professionals.
“With the help of artificial intelligence, we are aiming at making the mobile app even more interactive than it already is. The two-way communication and relevant intelligence is what we are building our product on,” says Ajay Chauhan, founder, Salezshark.
Launched in 2015, Gurgaon-headquartered Salezshark provides software to enterprises to identify and contact their ideal customers by developing an intelligent web of relationship network. The new app aims at giving users real-time support when they are out in the field. It syncs with Salezshark web platform, allowing sales professionals to access any information on the go. It sports gen-Y features such as AI, chat bots, recommendation intelligence, contextual intelligence, task manager, amongst others to enable sales professionals to reach out to potential customers, and manage daily tasks even on the go. The app also runs offline, and is available on Android and iOs mobile platforms.
“The mobile app will notify the user whenever there’s a task pending, a new task assigned, a relevant sales opportunity nearby or meetings scheduled beforehand. From a user’s standpoint, we want to make sure that he gets real-time assistance while he’s putting in his sales efforts, so that he’s actively engaged and at the same time getting relevant inputs to maximise his sales,” says Chauhan.
Features such as geo-tagging will give the user an indication whenever a potential client is near the current location, or any leads on a potential customer could be around the area. Also, the integration with Salezshark’s business directories allows a user to fetch relevant leads on the move. The app will allow users to have all critical data imported from other systems on to Salezshark. Add-ons such as calendar, meeting alerts, task list in the application enable users to schedule sales meetings on the move and receive task alerts before deadlines. “Our app is based on three main pillars—predictive analysis, lead management and recommendation,” adds Chauhan.
Set up in 2014 in Virginia, USA, the start-up expanded its footprint in India last year with an office in Gurgaon. It has offices in Bangalore and Mumbai as well. It has more than 75 clients, contributing revenue of about R65 lakh. Chauhan says that India contributes about 58% of its overall revenue. By the end of 2016 it aims to bring 200 clients on board and garner a revenue of $1.5 million.
Salezshark plans to enter the Australian market this year. It had raised funding of $1 million from Indian American entrepreneur Saif Ahmad last year and is gearing up for the next round of funding in 2017. “We are also looking to raise Series A funding, once we complete our target of 200 clients this year,” he adds.