1. TCS ‘most powerful’ brand in IT services

TCS ‘most powerful’ brand in IT services

India's largest IT services exporter, Tata Consultancy Services (TCS), has been rated as the world's most powerful brand in IT services by Brand Finance, a leading brand valuation firm.

By: | Bengaluru | Published: February 4, 2016 12:35 AM

India’s largest IT services exporter, Tata Consultancy Services (TCS), has been rated as the world’s most powerful brand in IT services by Brand Finance, a leading brand valuation firm.

In a filing to the stock exchanges, TCS said that it has been recognised as the fastest growing brand within industry over the last six years. The company’s overall brand value has increased from $2.34 billion in 2010 to $9.04 billion in 2016, a growth rate of 286%.

Brand Finance’s 2016 annual report evaluates thousands of the world’s top brands to determine which are the most powerful and the most valuable. TCS emerged as the IT industry’s most powerful brand with a score of 78.3 points earning it an AA+ rating. Across all industries, Disney was rated as the most powerful brand and Apple as the most valuable brand for 2016.

TCS CEO N Chandrasekaran said, “Customer centricity lies at the heart of our organisation and is a key driver for growth of the TCS brand.”

Over the last year, TCS has invested in several strategic initiatives to strengthen its brand. The company is a major brand sponsor of seven marathons globally.

In 2015, it has also been recognised as a top employer brand in across major markets it operates in, including North America, Europe, UK, India, Latin America and Australia. Brand Finance CEO David Haigh said, “TCS customer focus has been central to its recent success, but a closer look at our data shows strong and improving scores for brand investment and staff satisfaction too.”

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