India’s largest commercial vehicle manufacturer, Tata Motors, is set to enter the luxury bus segment with the Magna series, which will be manufactured from its plant in Dharwad, Karnataka.
The magna will be a multi-axle luxury bus and will hit the market in the first half of the next fiscal. It will be priced at Rs 45-50 lakh.
The new bus will have a fibre roof instead of metal and will adhere to all the latest safety norms, along with certain other specifications such as a larger wheel base.
The Dharwad plant in Karnataka, which has a capacity of 15,000 units , was set up by Tata motors and Brazilian bus manufacturer, Marcopolo, as a result of their joint venture for bus body and coach building factory. The plant has a capacity utilisation of 12,000-13,000 units per year.
“We are sure that we will be able to expand the market of luxury buses and as a result will gain market share. It will be a semi-luxury bus and can be used for inter-city travel” said Ravindra Pisharody, executive director, commercial vehicles, Tata Motors.
Bus business constitutes 15-20% of Tata Motors’ commercial vehicle segment. The bus segment fell 14.7% in 2013 but has been on the recovery track ever since. Tata motors sell 2,000 buses every month across segments.
Rohit Shristava, CEO, Marcopolo India, was confident that the Magna series will be a better proposition.