If you are looking for a home that provides clean air, pure water, adequate light and comfort, then ‘Wellness Homes’ are a perfect solution. Tata Housing on Thursday announced its foray into wellness homes segment in partnership with US Green Building Council (USGBC) and Green Business Certification Inc (GBCI).
The company said that the nascent yet novel concept of housing will be unveiled at Tata Housing’s project Serein in Thane, Maharashtra, with dwelling units starting at Rs 1.65 crores.
Tata Housing is targetting wellness homes for those customers, especially young, who are interested in the premium to ultra luxury segment and it expects the wellness industry to grow by 20-30 per cent year on year. The company claims that properties like these are developed only after a concentrated and focused market research conducted to determine consumer needs.
“India’s ever-growing younger population and their desire for a better lifestyle has in a sense changed the landscape of the Indian real estate sector. Findings of the FICCI-PWC Wellness report from 2013 on Wellness Living reiterates the fact that young population armed with rising income levels along with their increasing need to look and feel good, consciously seek wellness solutions. As a result, developers offer wellness services to meet hygiene, curative and enhancement need of the consumer, making it an emerging trend,” Brotin Banerjee, MD & CEO – Tata Housing Development company said.
Tata Housing’s goal is to develop Wellness Homes across India (Thane in Mumbai and Bangalore) and in Colombo (Sri Lanka). The underlying mission of the company is “To delight customers by providing quality life spaces through continuous innovations”. It is for this reason our properties are developed only after a concentrated and focused market research conducted to determine consumer needs.
In a survey conducted by Tata Housing across metros in 2014, the company indicated that consumers, especially millennials, prefer wellness featured homes which assure only the highest standards of quality, pure air & water, and a healthy atmosphere in which they can thrive. In a world where climate change is deteriorating quality of human lifestyle, residential projects with a low carbon footprint and wellness features are attractive to buyers. Features that a globally aware buyer wants, are rarely provided in residential projects, however results from the survey implied a latent demand for these features.
Tata Housing’s plans to expand steadily across India with in wellness homes segment and aims to develop such homes across India (Thane in Mumbai and Bangalore) and in Colombo (Sri Lanka).