Tata Global Beverages (TGBL) will continue to invest in power brands in all the three segments — tea, coffee and water — as the company witnesses improved performance in the branded business and also getting ready for future growth.
Apart from investing in the four prominent brands, Tata Tea, Tetley, Eight O’ Clock Coffee and Himalayan, Tata group will also remain focused on building green tea portfolio with consumption growing rapidly in India and around the world.
“We will invest significantly in our brands. We are getting the company ready for the future to grow our brands,” TGBL chairman Cyrus Mistry said at the company’s 52nd annual general meeting on Friday.
“Your company’s businesses recorded good growth (during FY15) in sales, in particular for branded business given by markets in India, Canada and Australia,” Mistry told shareholders.