Jaipur-headquartered health and wellness engagement company Truworth Wellness is adopting multi-pronged strategies to capitalise on the preventive healthcare segment in India in a big way.
The company screens corporate employees for major chronic diseases such as hypertension, dyslipidemia, arrhythmia, diabetes, and COPD using internet-enabled Bluetooth devices in their offices itself. The paramedical technician conducts a basic health screening test comprising BMI (body mass index), BP, blood sugar, cholesterol, triglycerides, ECG,and spirometry, and transfers the data collected from Bluetooth devices via internet to the central monitoring station where doctors evaluate the data and suggest secondary level diagnostics and refer patients to specialists. Post-screening, the start-up uses technologies like gamification, socialisation, and rewards and recognition on its app and website—The Wellness Corner—to drive employee engagement.
Going business to customer (B2C) from business-to-business (B2B) as part of its new strategy, Truworth Wellness will roll out its end-to-end engagement platform, The Wellness Corner, for individuals as well. In the beginning of 2017, the startup will provide health solutions such as health risk assessment, fitness coaching, pregnancy care and management, stress management programs, medical opinions, amongst others- for corporates, individuals, as well as insurance companies.
“These services will enable total health management under one platform. Hence this will eliminate the need to access multiple platforms and apps,” says Rajesh Mundra, co-founder and CEO of Truworth Wellness.
The company will also launch an online store for fitness products and services such as fitness bands, glucometers, gym and spa packages, healthy meals, health checks, and prescription refills for patients living with chronic diseases.
Outlining the company’s vision, Mundra says that in the next three years, Truworth is looking to target 500 corporates, and reach over 3 million employees and their families. “With health insurance plans and B2C strategies, we expect to touch over 10 million lives in the next three years,” he adds.
The start-up claims to be witnessing 40% year-on-year revenue growth, with revenue of R3 crore during the first half of FY 2016. Mundra expects to hit a revenue of more than R20 crore in the next financial year.
The start-up also plans to raise up to $10 million funding by early next year to expand its team and boost infrastructure, marketing and branding.
Mundra started Truworth Wellness in 2010 after his high-value health insurance proposal was rejected due to wellness issues. He had never got a health check-up done though he was in his 40s and the rejection was a wake-up call for him. He decided to set up a service where at least a few basic health screenings could be conducted at home or office. With a seed capital of $2 million collected from promoters, friends and family he founded Truworth Wellness as a telehealth solutions firm for biometric screening and practice management software for doctors along with co-founders Rohit Chohan and Rohit Mundra. The company pivoted to corporate wellness by acquisition of Bangalore-based startup Chi Health in 2013.
Over the years, the start-up has built a consumer base of 1.5 million, with about 100 clients including Microsoft, HP, Dell, Deustche Bank, Infosys and Biocon. It has offices in Bangalore, Mumbai, Gurgaon, Pune, and Jaipur and is looking to expand its operations to the Middle East and APAC, by setting up offices in Dubai and Singapore.