With Facebook, Twitter, Whatsapp, Instagram, Pinterest and others providing a massive booster shot to startups in India to increase their reach, young entrepreneurs all over the globe will celebrate Social Media Day on 30th June, in recognition of the ongoing digital revolution.
Social media platforms have supported startups and companies in general in more ways than one. From creating awareness about new businesses to effectively connecting with potential consumers and business partners, interactive marketing tools to reasonable advertising solutions, social media has given every opportunity by being a flexible space for innovation.
The new age entrepreneurs who have employed social media in every way possible and have molded the rules of communication, both internal and external.
Some of the brands like RAW Pressery (Cold Pressed Juices, first clean label brand in India), Voonik (India’s largest fashion marketplace), Giftxoxo (World’s largest curated experience provider) and Milk Mantra (India’s first VC funded agri-food company) operating in varied fields have found social media to be relevant for their communication.
Milk Mantra has kept away from with agency led content has adopted a tongue-in-cheek approach. Their ‘Moo’ property has been created and owned in the social media space. From witty ‘moo’ phorisms to creating ‘moolicious’ food with Milky Moo defined their social media strategy. Milk Mantra’s Facebook page had engagement levels higher than most national consumer brands.
RAW Pressery, the first company to bring cold pressed juices to India, has found it very effective to update their social media pages with latest information and offerings. Mr.
Voonik a fashion marketplace, has adopted regular Facebook advertisements and Google advertisements. For the recent launch of Mr. Voonik (a fashion marketplace for men) the brand did extensive blogger engagement.
Giftxoxo, a global curated-experience provider, has found that Facebook enables them to reach out to their target audience across verticals – individual gifting, corporate gifting, employee engagements, SaaS based solutions and personal experience.
The Founders, Co-Founders of these companies are quite active on their personal social media accounts as well. While Manoj Agarwal, Co-Founder (Giftxoxo) and Sujayath Ali, Co-Founder and CEO(Voonik), are active on Facebook; Anuj Rakyan, Founder and MD (RAW Pressery) and Srikumar Misra (Founder and MD, Milk Mantra) are active on Twitter.