Whenever we want to spruce up our homes, we turn to the Internet for the latest trends in interiors, right? While the Web can be a good resource, we really do not know where to find the latest fashion accessories for the drawing room, bathroom or the child’s bedroom. Interior decor start-up iDecorama promises to solve just those problems. This start-up positions itself to be a one-stop resource guide for owners of homes and commercial spaces to plan their entire building renovation journey. The New Delhi-based firm is growing to be a fairly large networking platform for architects, interior designers and home improvement professionals to share their work and keep their followers in the loop about their latest projects, industry trends and updates.
A brainchild of Bharat Sethi, the man behind online art marketplace Poster Gully, the bootstrapped start-up was set up in August 2016 and the product was launched two months later. However, the company is looking to raise further capital. “Our goal is to eliminate the barriers that exist between homeowners, commercial space owners and good design, and between talented service professionals and their potential customers,” says Sethi, co-founder, iDecorama. “We want to achieve this goal by delivering the best technology, user experience, a thriving and active community and unique products.”
India is a $100 billion market opportunity of building, renovation, remodelling and interior design which is primarily offline right now, says Sethi. “We have now had some of the experts and sellers already so hooked to the platform that they extensively use the site to build their brands, collaborate on projects and finally derive healthy returns by connecting with the right set of potential customers,” says Sethi. “We have also come up with a swift
mobile app for users. They can discover products in over 25 categories (home appliances, bedding, flooring, furniture, lighting) from manufacturers, online marketplaces, etc, at just a click on their smartphones.”
With over 40,000 plus users on the web, Android and iOS, the venture seems to be realising its objective sooner than expected, boasts Sethi, adding, “We have a substantial addition of 250-plus new accounts each day.”
Why experience matters
Describing his own experience, Sethi says it isn’t wrong to say that the interior decoration and architecture industry has not been given its due in the market, and only now customers are realising the importance of the right design, architecture and materials which goes into the making of their homes and office complexes.
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The market till date remains a rather unorganised and unstable one, lacking the degree of professionalism required to establish a level of trust from people. “I have personally experienced these hurdles when I was on the lookout for some worthy design inspiration and resources to articulate a private vision a while back. This disappointment I faced is what led to the origin of this idea and my passion to make things better for the industry is the reason iDecorama happened,” he informs.
iDecorama has established its name as a reputed destination for all things pertinent to interior decoration. It also acts as a valuable medium to help the professional experts and various vendors connect easily and instantly with their target audience at a unified platform. The company has plans for expansion and advancement in the domain and is looking to raise further capital soon, still being in its pre-revenue stage at this point of time.