SpiceJet, which is celebrating its 10th anniversary this year, today unveiled its new brand look and slogan. The budget airline says it will be putting its ‘core DNA’ out front more than ever before.
The new brand slogan goes like this: ‘SpiceJet is different. It is Red. Hot. Spicy.’
The airline has also unveiled its new, easy-to-use SpiceJet Mobile App that will be available for download onto Android and Apple iOS smartphones. The SpiceJet Mobile App allows customers to book tickets, get real-time flight status, manage their bookings (change, cancel, refund), add optional products such as meals, SpiceMAX, and advance seat selection. Spicejet says app is so simple to use that the origin of journey gets auto-filled.
“At SpiceJet, we have always stood for making flying “unboring”, about bringing back the zing to flying, making it something one can enjoy, look forward to. That was the DNA SpiceJet was born with, and what stays with it today.” said Ajay Singh, Chairman and Managing Director, SpiceJet Ltd.
“Whether it is our hot meals, our celebrations, our soft rock in-flight music and ambience that help you forget the blues, or our lovely, professional, and colourful crew who are not afraid to let their hair down and have some fun whether in the air or on the ground, SpiceJet has always been the airline with a difference, the airline that cares about the style, the thrill, warmth, the magnificence of flying,” said Sanjiv Kapoor, Chief Operating Officer, SpiceJet.