Sobha Limited, the leading premium real estate developer, has bagged top ranks in Track2Realty’s ‘Brand X Report- 2014-15’. The recognitions won by the company include: Top National Realty Brand across Asset class in India; Top Realty Brand in South India across Asset class and Top Residential Developer in India. SOBHA has also been ranked as the Top Real Estate Company in Public Perception across India in different parameters such as financial stability, execution capability, timely delivery, aspirational value, user experience, appreciation potential, transport deals, recall value, media perception and consumer connect.
The findings have been a result of an in-depth independent brand survey conducted recently by Track2realty in 20 different cities across India.
Speaking on the occasion, Mr. J.C. Sharma, Vice Chairman and Managing Director, Sobha Limited, said, “We are happy that this recognition has been conferred to us on the basis of our international quality products and superior execution. That we have been named as the Top National Realty Brand across Asset class in India and the Top Real Estate Company in Public Perception across India is exceptionally gratifying as it means that our work is being recognised by our stakeholders. Our vision, commitment to quality, timely delivery and transparency have made SOBHA stand out amongst its competition for over two decades. This is indeed an acknowledgement of our work philosophy ‘Passion at work’ and our unstinted commitment to the customers. We will continue to build upon our skills and reputation as we go along.”
The methodology followed in this research comprised of one-on-one interviews with a large sample size of 10,000 respondents across 20 cities in India. The total sample size consisted of 65 percent males and 35 percent females as a representative set. The results have been based on a set of 21 questions from the respondents, many of whom were first and second time home buyers. The answers were grouped into seven key factors of market exposure, home buying process, trust quotient of the sector, brand connect and communication, expectations and suggestions, consumer touch points & pain points and media perception.
Through a stringent set of processes replete with qualitative and quantitative techniques and screening, a group of eminent jury members have selected the top performers in the sector. While the qualitative aspect was taken care by the jury, the quantitative aspect was fulfilled by the public at large. The Jury included Mr. Anshuman Magazine, CMD, CBRE South Asia; Mr. Pranay Vakil, founder of Knight Frank India & currently the Chairman, Praron Consultancy & also serving in the global governing council of RICS; Mr. Sachin Sandhir, Global MD – Emerging Business, RICS; Mr. Ansul Jain, CEO, DTZ India; Mr. Naushad Panjwani, Senior Executive Director, Knight Frank (India); Mr. Joe Verghese, MD, Colliers International; Mr. Anurag Jhanwar, Director, CRISIL Real Estate Ratings; Mr. Arvind Nandan, MRICS, Executive Director, Research and Analysis, Locon Solutions (Housing.com); Mr. Tanuj Shori, CEO, Square Group & Mr. Ravi Sinha, CEO, Track2Media Research.
Track2Realty is India’s first e- newspaper on Indian Real Estate. It is a research group on the Indian property market with focus on performance of the sector and its consumer connect. Driven by a group of journalists, it has on board some of the most prominent personalities from the consultancy side to keep a close tab on the market to give right information to the investors and the end-users. The findings of the ‘Brand X Report- 2014-15’ survey is part of a yearly brand perception audit that has been conducted by the Track 2 Media Research Team which bring out Brand X Reports.
About Sobha Limited (formerly Sobha Developers Limited)
Founded in 1995, Sobha Limited, a 25 billion company, is one of the fastest growing and foremost backward integrated real estate players in the country. It means that the company has all the key competencies and in-house resources to deliver a project from its conceptualization to completion. Sobha is primarily focused on residential and contractual projects. The Company’s residential projects include presidential apartments, villas, row houses, super luxury & luxury apartments, plotted developments and aspirational homes. In all its residential projects, the company lays strong emphasis on environmental management, water harvesting and highest safety standards. On the contractual projects side, the Company has constructed a variety of structures for corporates including offices, convention centres, software development blocks, multiplex theatres, hostel facilities, guest houses, food courts, restaurants, research centres, and club houses. For more information on Sobha Limited, please visit: www.sobha.com.
Photo Caption: Key Findings of Track2Realty’s ‘Brand X Report- 2014-15