More than two million users logged into Snapdeal during the first hour of sale to quickly lock into the plethora of great deals on offer. Early trends showed a huge jump in mobiles, appliances, personal electronics and furniture items.
The sale had a trigger-happy start with nearly 700,000 concurrent users flocking to the site within the first five minutes. Buyers who had made up their minds had already stocked millions of products in their carts and wish lists before the sale started to avoid missing out on their chosen products.
The top selling mobile phones in the first 8 hours of the sale were the Samsung J2 Pro and the LeEco Le Max2, which flew off the shelf with big discounts padded by additional instant discount on Citibank Cards. In the first 8 hours of the sale, nearly one lakh mobile phones were sold at Snapdeal, translating to nearly 200 phones sold per minute.
Voltas five Star Split 1.2 T ACs at nearly Rs. 20,000 was also a hot selling item. Lakme (Flat 30 percent) and Maybelline (Flat 20 percent) saw brisk sales as buyers bought their favorite cosmetics. App analysis shows users lingering over Men’s and Ladies’ footwear, which were available at a nearly 50 percent discount.
Sony pen drives also seemed to have caught the buyers’ fantasy with 16GB pen drives selling at Rs. 199. Nearly 24,000 pen drives with a collective capacity of nearly 400 TB were snapped up in the first eight hours of sale.
Responding to the early trends, Saurabh Bansal, Vice President, Categories at Snapdeal said. “We are very excited to see the tremendous response in the initial hours of the Diwali Unbox Sale. Users have loved the additional, instant discount on Citibank cards. Many more exciting offers are lined up over the next days of the sale.”