Snapdeal Unbox Sale, Flipkart Big Billion Days sale and Amazon Great Indian Festival sale are on and they are generating huge business for these e-commerce majors with hundreds of thousands of deals happening on their platforms – Amazon sale started on October 1, while the other two launched their respective sales on Gandhi Jayanti, October 2. The festive season sales are the biggest generators of revenue for these companies and to ensure buyers keep logging on, all of them have unveiled huge discounts and other offers that make the deals irresistible for customers across a spectrum of products. From smartphones to ACs deals, for most online shoppers, this is one exciting period. Check out here how big numbers are.
The first out of the blocks was Amazon with its Great Indian Festival sale that started on October 1. The US-based eretailer said it registered 6x growth over its regular daily business on day 1, selling as many as 1 lakh products in first 30 minutes of the sale starting, and some 15 lakh units in first 12 hours.
Snapdeal Unbox Diwali sale claimed that it received 180 orders per second, some 11 lakh buyers from over 2,800 cities and towns in the first 16 hours. The etailer claimed its sales volume jumped 6x of average volumes by 4 PM, based on the Day 1 trends.
Flipkart Big Billion Days Day 1 sale led to the selling of as many 500,000 products and that too within 1 hour of start and it claims to have sold ‘more Apple watches in 10 mins than the total sale of Apple watches online/offline in a month’.
Another eye-popping Flipkart claim was that the number of product units sold in the first 6 hours of sale surpassed the total units sold in a day during the day 1 of its 2015 sale. Not just Flipkart, its subsidiary Myntra also logged 3x more revenue in the first hour than it did in the 2015 edition.
However, despite all precautions, there are always problems, from some customers unable to register their sales to others not being able to get what they want and some even saying that there were hardly any discounts to be seen. Complaints about Amazon and Flipkart did pop up on the social media – the former displayed a sign that said ‘SBI and Associate banks netbanking are having payment issues’. SBI however differed and said the ‘site of the bank is fine and working’.
Flipkart on its part reacted by saying, “We saw an extreme spike in traffic leading to a slight interruption in the payment gateway. But The Big Billion Days extravaganza continued, and saw customers stacking up products in their carts and making the most of other payment options such as cash on delivery.”