Online marketplace Snapdeal has sent around 20,845 ‘Happiness Boxes’ to soldiers in the Indian Army and Navy around the period of Independence Day and Rakshabandhan.
Each box contained a gratitude letter, with the sender’s name, a thank you seed paper card, a rakhi and an ‘I Love India’ Luggage Tag.
Snapdeal users had the choice to send these ‘Happiness Boxes’ for 5, 10, 25, 50,100, 250 or 500 soldiers and more than 20,845 boxes have been contributed from multiple locations in India.
No proceeds from the initiative shall go to Snapdeal.
An initiative by 21Fools — an organisation that makes plantable paper products, this campaign was supported by Snapdeal Sunshine, Snapdeal’s CSR initiative.