Ecommerce major Snapdeal has said it will offer a preview of the festive season offers coming Monday — just for a day — that will see discounts stretch all the way up to 70% in certain categories. The categories that will see such deep discounting include electronics, fashion and home.
Kunal Bahl, co-founder & CEO, Snapdeal, told FE, “We are going to go bigger on festive sales this year than the previous one. It’s like Diwali never ended for us!” To get the most out of the festive period, Snapdeal will leverage its payment and cash-back platform FreeCharge to come up with more offers. On a minimum purchase value of Rs 3,000, customers using SBI debit or credit cards will get 10% cash-back. Apart from discounts, it will also provide faster delivery and easy refund services like 90 minutes reverse pick-up service and money refund within an hour through IMPS.
During the Diwali preview sale on Monday, Snapdeal said customers can look forward to hourly deals and special price points. On top of heavy discounts, e-commerce players are also using cash-back and coupons as a tool to woo customers.
Idi Srinivas Murthy, senior VP (marketing), Snapdeal, told FE that the company is looking to strengthen all aspects of business operations, including logistics, supply chain, financial and technology support, to meet the demand during this period. A Flipkart spokesperson told FE that the company was not yet ready to announce its plans.
To meet the demand and volume, the online marketplaces are also aggressively aiding offline sellers to increase their product lines. Paytm is expanding its partner base on the recently launched Go-Big platform. The mobile wallet player-cum-etailer, which recently bought the sponsorship rights from BCCI for all international cricket matches to be played in India for over Rs 200 crore, will promote its festive season offers during the India-South Africa match scheduled bang in the middle of the festive season in October.
“We are concentrating on superior packaging and timely shipping,” said Saurabh Vashishtha, VP-business, Paytm.
According to Google India’s estimate, online buying is likely to see roughly three times more transactions this festive season than last year. Last year, $2 billion worth of transactions had happened during the period September to December.