According to a survey by Flipkart, ahead of World Music day, to identify consumer purchase trends, it was found that shoppers are increasingly shifting towards quality and premium headphones.
Music accessories category has witnessed a 40% growth in the last six months. Close to 50% of shoppers of audio devices are young professionals and students
Premium brands like Audio Technica, Bose, Harman Kardon have witnessed a 3X growth in the last six months
Bengaluru, Delhi, Kolkata, Mumbai and Hyderabad topped the charts in terms of demand for on-the-go music devices.
With 60% growth in demand for wireless devices like Bluetooth speakers and headphones etc., majority of Indians enjoy music on-the-go.
Speaking about these trends, Adarsh K Menon, VP – Electronics & Auto, Flipkart, said, “Music accessories category on Flipkart has witnessed phenomenal growth in the recent months. It is interesting to see how shoppers today are looking for a superior audio experience. Most of our customers are either investing or upgrading to new-age smart audio products. This is being made easy by the host of products that both national and international brands are continuously introducing on our platform.”
Growing trend around adventure and fitness has curved out a whole new market for music on the go products with additional features like dust proof and water resistant speakers. Altec Lansing outdoor speakers are the top performing products under this segment.
Brands like Philips, Zoook, JBL, Konerk are a rage amongst students.
Desire for high quality audio-visual experience amongst shoppers is one of the biggest demand driver for sound bars, home theatre and Chromecast speakers.
Adoption of sound bars have increased by 50% in the last six months.