1. Satvacart.com achieves unit level break-even in 12 months

Satvacart.com achieves unit level break-even in 12 months

Satvacart.com, an online grocery retailer, has achieved a unit level break-even within 12 months of its launch, fuelled largely by its prepaid subscription model.

By: | New Delhi | Published: February 19, 2016 12:41 AM

Satvacart.com, an online grocery retailer, has achieved a unit level break-even within 12 months of its launch, fuelled largely by its prepaid subscription model. Following the model of US-based FreshDirect, Satvacart has restricted its services to its home turf — Gurgaon.

“We plan to expand our operations horizontally within Gurgaon and are in no hurry to enter into multiple cities. Gurgaon being a Rs 3,600 crore grocery market per annum is a very lucrative market to make our business EBITDA neutral,” said Rahul Hari, founder and CEO, Satvacart.

In addition of its subscription model, which gained 700 sign-ups in 45 days, Satvacart also runs its private label Satva Special to further improve margins in fruits and vegetables and helped the grocery e-tailer achieve delivery break-even.

Amid slowdown in the food-tech business where food-tech start-ups such as Grofers, Zomato and Foodpanda scaled down their business, Satvacart launched its subscription and private label to build a sustainable business.

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