US based e-commerce giant Amazon’s India unit saw its biggest sale so far in the discount period, which lasted three days and concluded on Wednesday. “The first day of the sale was the biggest in the history of Amazon India,” said a company spokesperson.
In terms of numbers, the first two days of the current sale were 50% bigger than the first two days of the Summer Sale, and eight times bigger than what Amazon clocked in the week before the sale started.
“Millions of customers from across the country benefited from hundreds of deals on lakhs of products,” said the spokesperson. Sales have become a common phenomenon on e-commerce sites. In the past, companies like Flipkart have shown a huge surge in traffic from short sales.
Last year, when Amazon founder Jeff Bezos visited India, Flipkart had plastered Bengaluru, where Bezos was staying, with hoardings of its mega sale. The sale was so successful that the traffic surge made the Flipkart site crash multiple times. This even forced the founders to write an apology mail to its customers.
One reason why the sales get such high traction, experts said, is because of growing number of buyers from smaller towns and cities. “We are also witnessing millions of new customers from Tier-II and Tier-III transacting on the Amazon app for the first time,” said the spokesperson. If industry estimates are considered, about 50% of the total traffic comes from smaller towns. During the first two days of the sale, 70% of the new customers came from Tier-II and Tier-III towns.